RTB (Real Time Bidding)
A fundamental method we use in managing PROGRAMATTİK media; Real-Time Bidding, namely buying media by tender.
RTB is the dawn of digital media planning and buying. It is based upon buying the ad inventory during the broadcast via the auction method.
With this method, we partake in auctions aimed at the right audience for the specific campaign and then we buy the inventory at a reasonable price.
While targeting audience, we pay attention to their previously-visited websites, geographical location, gender, browser type, the devices they use etc.
After finding the suitable target audience for the advertiser’s campaign, we partake in the auction for their impressions. We win the auction, and our advertisement is published for 0,1 TL more of the previous bid. This whole process lasts for milliseconds.